The ION
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Organic SEO & Social Media

Using Meme Culture as part of your Online Marketing Strategy

Admin User/May 25, 2021
Creative & Content Strategy/Organic SEO & Social Media

Memes: if you’ve spent more than five minutes on the internet, you’re likely to have come across one. Usually presented in the form of images with accompanying text, but also frequently GIFS, videos or text-only, these are essentially online in-jokes with infinite potential for variation....

How Recipe Box Brand Gousto Is Using AI To Push Ahead Of The Pack In 2020

Admin User/December 30, 2020
Organic SEO & Social Media/Creative & Content Strategy/Paid Media (Display & Social)/Web Development/Technology Innovation

Almost all of the major recipe box brands benefited and saw a rise in sales, but UK-based company Gousto stood out as a frontrunner, managing to maximise profits effectively through their ability to scale effectively and by using cutting-edge AI technology....

5 Things To Learn From IKEA's Marketing Strategy

Admin User/November 25, 2020
Branding & Design/Organic SEO & Social Media/Web Development

With stores in over 50 countries, IKEA has become synonymous with affordable, yet modernist ready-to-assemble furniture, kitchen appliances and home accessories. Even if public opinion on the quality of their goods is somewhat divided, the company managed to attract more than 1 billion customers in 2019, and is considered one of the most recognisable brands globally....

How an Intuitive SEO Content Strategy Helped Houseplant Brand 'The Sill' Build A Horticulture Empire

Admin User/November 23, 2020
Creative & Content Strategy/Organic SEO & Social Media

As lockdowns were announced, one houseplant brand in particular, The Sill, managed to capitalise on their opportunity and push ahead of the competition, thanks to a user-focused SEO strategy and creative social media content....