The ION
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Creative & Content Strategy

Using Meme Culture as part of your Online Marketing Strategy

Admin User/May 25, 2021
Creative & Content Strategy/Organic SEO & Social Media

Memes: if you’ve spent more than five minutes on the internet, you’re likely to have come across one. Usually presented in the form of images with accompanying text, but also frequently GIFS, videos or text-only, these are essentially online in-jokes with infinite potential for variation....

How Recipe Box Brand Gousto Is Using AI To Push Ahead Of The Pack In 2020

Admin User/December 30, 2020
Organic SEO & Social Media/Creative & Content Strategy/Paid Media (Display & Social)/Web Development/Technology Innovation

Almost all of the major recipe box brands benefited and saw a rise in sales, but UK-based company Gousto stood out as a frontrunner, managing to maximise profits effectively through their ability to scale effectively and by using cutting-edge AI technology....

How an Intuitive SEO Content Strategy Helped Houseplant Brand 'The Sill' Build A Horticulture Empire

Admin User/November 23, 2020
Creative & Content Strategy/Organic SEO & Social Media

As lockdowns were announced, one houseplant brand in particular, The Sill, managed to capitalise on their opportunity and push ahead of the competition, thanks to a user-focused SEO strategy and creative social media content....

How Gymshark’s Unique Influencer Marketing Helped Them To Become A Billion-Dollar Brand

Admin User/October 15, 2020
Affiliate & Partnership Marketing/Paid Media (Display & Social)/Creative & Content Strategy

UK fitness brand Gymshark grabbed headlines this year after it was announced that the company was being valued at over 1 billion dollars, making business leaders desperate to know the secret to the company’s astounding growth in a market that’s dominated by advertising giants like Nike and Adidas....

Colourful and Creative: The Opportunities of Drag Content in Marketing

Admin User/May 29, 2020
Creative & Content Strategy/Affiliate & Partnership Marketing

The world of drag queens is now a multi-million dollar industry, with some drag queens now selling out venues as large as SSE Wembley Arena. There is a rich opportunity to expand this industry through digital marketing collaboration with brands, as well as the incorporation of “drag values” into creative marketing strategies. ...